FREE AND EQUAL BEAUTY

We conceptualise and create beauty products for everyone — bringing to you something real, authentic, and unfiltered.

MADE
FOR
INDIAN
SKIN

Our first range of products are lipsticks that adapt to every shade of skin — formulated and conceptualised to work in warm climates & make beauty a little more convenient for those on the go.

BUILDABLE
MATTE
LIPSTICKS

Swipe on once for an easy, understated wash of colour. Add more layers to build and intensify your look.

Our products are super versatile, so don’t let the word ‘lipstick’ restrict you. Lips, cheeks, or eyes, you decide.

VEGAN. HYPOALLERGENIC. MULTI-USE. PARABEN FREE. CRUELTY FREE. COLOUR ADAPTING. FRAGRANCE FREE.

NO SUCH THING AS

TOO
DARK

NO SUCH THING AS

TOO
BASIC

NO SUCH THING AS

TOO
CHEEKY

NO SUCH THING AS

TOO
MUCH

NO SUCH THING AS

TOO
NUDE

PRODUCTS
THAT ARE
GOOD FOR YOU

We believe in being transparent with our community – a full list of ingredients are printed on all our products so you’re always aware of what goes into them.